ENTREPRENEURSHIP
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About Sweet Mango Memories & the Ice Cream Design Challenge
Thirteen UP Collective graduates partnered with Ben & Jerry’s on the Ice Cream Design Challenge to create a brand new ice cream flavour - Sweet Mango Memories. This fruity new flavour features sweet cream ice cream, tastebud tingling mango swirls and white ampersand chunks. The sweet creation was co-created with entrepreneurs from refugee backgrounds, influenced by the tastes and aromas of happy memories and joyful moments in their lives.
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Team work makes the dream work
Thirteen entrepreneurs with refugee backgrounds, together with allies from TERN and the migrant entrepreneur community, collaborated with Ben & Jerry’s Flavour Gurus and retail experts from Co-op.
They worked as a team to co-create Sweet Mango Memories, a fruity ice cream inspired by the tastes and aromas of happy memories and joyful moments in their lives.
As part of the Ice Cream Design Challenge, participants receive mentoring and training to improve skills in product research & development, marketing and communication. They came together as a community and combined their skills and experience to leverage new ideas and create this new ice cream with a mission.
An ice cream with a mission
Proceeds of Sweet Mango Memories will help the next generation of refugee-led startups to flourish. Funds will be used to train more refugee entrepreneurs through UP Collective and to provide access to microfinance by Skylight - a community-led fund providing inclusive finance to refugee entrepreneurs, enabling them to kickstart their ideas.